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When are licensees allowed to use inducements such as gifts or trips?

  1. At any time without restrictions

  2. When beginning business as a sales agent

  3. It does not distort the value of real estate or services provided

  4. When advertised on social media

The correct answer is: It does not distort the value of real estate or services provided

Licensees are allowed to use inducements such as gifts or trips when these incentives do not distort the perceived value of real estate or the services being provided. This principle ensures that the inducements are not misleading or deceptive to potential clients or customers. It maintains ethical standards within the real estate industry, promoting transparency and fairness in transactions. While it might seem appealing to offer gifts or trips to attract clients, if these incentives influence a buyer's or seller's decisions in a way that misrepresents the property's value or the quality of services, it can lead to ethical violations and potentially legal issues. Therefore, adhering to the guideline that such promotions should not distort real estate values or services is essential for maintaining professional integrity in real estate practices. The other options do not provide the necessary ethical framework for the use of inducements. Using gifts at any time without restrictions could lead to misuse and unethical practices. Similarly, offering inducements only at the beginning of business or solely when advertised on social media lacks the necessary ethical considerations that are critical in real estate transactions.